Nigerian content creator Carter Efe has made history on Twitch after hosting Afrobeats superstar Davido on a livestream that reportedly pulled in record-breaking numbers across Africa.
The livestream, which aired earlier this week, quickly went viral on social media after reports confirmed that it attracted over 70,000 to 80,000 concurrent live viewers, a figure widely described as the highest ever recorded for a Twitch stream by an African creator.
While Twitch has not released an official continental ranking, multiple entertainment and tech platforms have cited the stream as a new benchmark for African livestreaming.
Carter Efe, known for his comedic skits and music releases, has been steadily building a presence on Twitch in 2025. However, the appearance of Davido; one of Africa’s biggest music exports, pushed his channel to an entirely new level.
According to reports, the livestream:
Peaked at 70,000–80,000+ concurrent viewers (reported estimates)
Triggered a massive surge in followers, pushing Carter Efe’s Twitch account past 400,000 followers
Became one of the most talked-about African digital events of the year
The stream featured free-flowing conversations, music discussions, jokes, and spontaneous moments that resonated strongly with fans across Nigeria and the diaspora.
Davido’s Influence and a Live Brand Moment
One of the most talked-about moments from the livestream was Davido’s real-time involvement in Carter Efe’s brand growth. During the session, Davido openly encouraged brand partnerships for the streamer, a move that highlighted how celebrity influence can translate instantly into digital value. He sent a direct message on the live stream to the CEO of Twitch urging him to increase the deal of the streamer and also called Martell for a possible ambassadorial deal for him.
While the exact numbers may vary across reports, one thing is clear:
Carter Efe’s Twitch livestream with Davido has changed the conversation around African livestreaming.
It shows that African creators can:
Pull global-level numbers
Attract mainstream celebrities
Turn livestreams into career-defining moments
As Twitch adoption continues to grow across the continent, this moment may be remembered as the stream that reset the bar.
Publisher’s Note: This article is part of our weekly #OpinionPiece series exploring the intersection of Afrobeats and Lifestyle. The views expressed are solely those of the series editor and are based on the artist’s factual public brand, partnerships and cultural impact in the year published (2025).
Introduction: A Different Kind of Empire
While the Nigerian entertainment industry often rewards spectacle and volume, Tems has built an empire on the exact opposite: substance, selective presence, and unwavering creative integrity. In 2025, her lifestyle was perhaps the most influential for a generation tired of the loud, often draining, noise of social media celebrity. Tems redefined luxury not as what you buy, but as the freedom to control your time, your narrative, and your peace.
This piece argues that Tems’s deliberate choices from her fashion to her career management have established a powerful new archetype: the Minimalist Maven whose true wealth lies in her independence.
The Luxury of Creative Control (The Ultimate Flex)
In an industry where young artists often face pressure to conform, Tems’s biggest factual lifestyle statement is her insistence on total creative control.
Even after achieving global fame, Tems consistently maintained a high level of control over her production, songwriting, and artistic direction.
Opinion Piece: I see this as deeply aspirational. For young, ambitious Nigerians, the dream is often to climb the ladder until they gain the power to call the shots. Tems achieved this power early, making her lifestyle the blueprint for uncompromising ambition. She showed that self-worth and artistic vision are non-negotiable assets.
Quiet Luxury: The Power of Understatement
Tems’s aesthetic, which has become hugely influential, champions quiet luxury; a philosophy that extends far beyond her wardrobe.
Fashion Aesthetic: Her fashion choices are famously understated: oversized blazers, tailored trousers, simple flowing dresses, and a distinct lack of heavy branding. Factually, she prefers designers and pieces that prioritize texture, silhouette, and quality over loud logos. This moved the fashion conversation away from the “loud luxury” of earlier Afrobeats stars.
The Lifestyle of Selectivity: Her public life is marked by selectivity. She doesn’t overshare. Her brand collaborations are highly curated, often with global high-end brands that align with her refined, artistic image. This scarcity of her presence actually elevates her value, proving that silence and focus can be more impactful than constant chatter. I personally admire how she makes an oversized t-shirt look more expensive than a branded sequined gown.
Wellness and Boundary-Setting: The Internal Lifestyle
Perhaps Tems’s most significant, yet subtle, influence lies in normalizing a lifestyle centered on mental health and clear boundaries. In recent times, she has been open about having to cancel shows or take breaks due to her vocal health. Factually, she prioritizes her physical well-being (which is tied to her instrument) above the demanding touring schedule.
Opinion Piece: In a culture that often demands productivity at the expense of health, Tems’s decision to openly prioritize her well-being serves as powerful permission for young fans to slow down and protect themselves. She embodies a lifestyle where self care is not a trend; it is the foundation of long term success. Her serene, grounded public demeanor is the aspirational output of a well managed inner life.
The Pinnacle of Quiet Power: MLS Club Ownership
The biggest factual marker of Tems’s refined, high-level lifestyle in 2025 was her move into the global sports business.
San Diego FC Stake: In February 2025, Tems became a Club Partner in the Major League Soccer (MLS) team, San Diego FC, through her company, The Leading Vibe. This historic move made her the first African female to hold ownership stakes in an MLS club, joining a group that includes actress Issa Rae and World Cup winner Juan Mata.
Opinion Piece: This investment is the ultimate proof of intentional living. It is not a music endorsement; it is a serious, long-term business investment that bridges global sports, community development (linked to the Right to Dream Academy), and African investment (via Pave Investments). I would argue that this showed the aspirational Nigerian youth that the real next level of success is strategic, diversified global business ownership, executed quietly and effectively. It repositioned her from a global music star to a pioneering African mogul.
Tems as the Global Curator: The Partnership Philosophy
In 2025, Tems’s approach to brand partnerships solidified her image as a global curator an artist who partners based on shared values and aesthetic alignment, rather than just fees. This lifestyle choice sets her apart from peers who often take on a high volume of local endorsements.
Her visibility at major global fashion weeks and her appearances in campaigns for brands like Louis Vuitton (LVMH) often appearing alongside established international icons was not just a celebrity endorsement. It was a stylistic endorsement of her. These brands were signaling an alignment with her elevated, global, and highly selective aesthetic.
Opinion Piece: I believe this selectivity is her most powerful business lifestyle move. She understands the power of scarcity. By limiting her exposure to only the most prestigious and globally recognized brands that match her minimalist vibe, she ensures her personal brand value remains exceptionally high. This teaches young entrepreneurs and creatives to be fiercely protective of their own brands.
The Travel and Locale Factor
When Tems is seen, it’s often in an international, high-art context whether performing in Paris, recording in London, or featuring in a Vogue shoot in New York. This lifestyle projects an image of an African artiste who operates without geographical limitations, a powerful aspiration for many Nigerians who see global travel and opportunity as the ultimate marker of success.
Tems’s collective choices create what I will call the “Tems Effect”: a complete redefinition of what success looks and feels like for a young, creative African woman.
Her influence is a direct rejection of the exhausting, “hustle culture” lifestyle often promoted in Nigeria. She proves that high achievement doesn’t require high anxiety.
The lifestyle she projects is one where your unique voice both literally and figuratively is your most valuable asset. She encourages her fans to tune out the noise and focus on cultivating their singular talent.
Tems’s influence in 2025 defined a significant shift in the aspirational Afrobeats lifestyle. She has shown that true global influence doesn’t require constant noise or flashy showoff. Instead, it requires creative integrity, thoughtful choices, and the luxury of self-control.
She is the Minimalist Maven who proved to a generation that your most valuable asset is your peace, and that being selective, not saturated, is not rooted out of the African Music industry.
In a major development in the case, Nick Reiner, 32, has been arrested and is currently in custody in connection with the deaths of his parents. This is an update from earlier reports of being taken into custody for questioning.
According to jail records and law enforcement reports, Nick was booked on a felony charge and is being held on $4 million bail.
Law enforcement officials confirmed that the Los Angeles County Sheriff’s Department took Nick into custody late Sunday night, shortly after the bodies of Rob and Michele were discovered.
At this time, authorities have not released details about the formal charges against Nick or the specific motive, but reports indicate the arrest is in connection with the double homicide investigation.
LAPD Leads Homicide Investigation
The LAPD’s Robbery-Homicide Division is leading the investigation into the deaths of the Reiners. Police have described the situation as an active homicide case and are continuing to process the crime scene, interview witnesses, and build evidence.
Officials have not publicly disclosed a motive or detailed timeline around what led to the deaths. The Los Angeles County Medical Examiner’s Office will determine and release the official cause and manner of death after completing autopsies.
Hollywood icon Rob Reiner and his wife Michele Singer were found dead by their daughter in their Los Angeles home. LAPD is questioning their son Nick as the homicide investigation unfold.
Rob Reiner and Wife Michele Tragically Found Dead in Brentwood Home
Los Angeles, CA, December 14, 2025. Hollywood legend Rob Reiner and his wife, Michele Singer Reiner, were found dead by their daughter, Romy Reiner, in their Brentwood, Los Angeles home on Sunday afternoon. The discovery triggered an immediate response from local authorities and has since become the focus of a high-profile homicide investigation.
Emergency responders arrived at the Reiner residence around 3:30 p.m. PST after a medical aid call and found both Rob and Michele deceased inside their home. Early reports indicate that both suffered fatal stab wounds, though official confirmation is pending from the Los Angeles County Medical Examiner.
According to sources, their daughter Romy Reiner discovered the bodies, immediately alerting emergency services. The family has requested privacy as they grieve, describing the loss as “sudden” and “devastating.” The news has sent shockwaves through Hollywood, where Rob Reiner’s career as a director, actor, and activist left a lasting legacy.
About Rob Reiner and Michele Singer
Rob Reiner, 78, became a household name as Michael “Meathead” Stivic on All in the Family and later directed iconic films including This Is Spinal Tap, The Princess Bride, When Harry Met Sally…, and A Few Good Men. Beyond film, Reiner was an outspoken activist, supporting numerous social causes throughout his life.
Michele Singer Reiner, 68, was a talented photographer and producer. Together, the couple had three children: Jake, Nick, and Romy. Their family has remained close knit despite the personal tragedies reported in the media.
LAPD Questions Son Nick Reiner in Investigation
Following the discovery, the LAPD’s Robbery-Homicide Division launched an investigation. Detectives have questioned the couple’s son, Nick Reiner, in connection with the deaths. Sources close to the family suggest Nick may be involved, though police have not officially named him as a suspect. No arrests have been made. Via People
Nick Reiner
Nick Reiner, a screenwriter and co-writer of the semi-autobiographical film Being Charlie, has publicly discussed his history of addiction and homelessness, experiences investigators are aware of as the case develops.
The LAPD has emphasized that the investigation is ongoing, and questioning family members is standard procedure in cases of homicide, especially when close relatives are involved. Detectives are gathering evidence, reviewing records, and conducting interviews to determine the circumstances surrounding the deaths.
Authorities urge the public to avoid speculating about suspects or motives, as official information will come directly from the LAPD and court filings once available.
Public Reaction and Legacy
The entertainment world has mourned the sudden loss of Reiner and Singer. Colleagues, fans, and fellow filmmakers have expressed condolences, celebrating Reiner’s remarkable contributions to Hollywood and his advocacy work. The family continues to seek privacy while the investigation unfolds.
For years, we’ve watched Afrobeats artists conquer global charts. But in 2025, one name transcended music to truly define the heights of luxury lifestyle: Burna Boy. He wasn’t just making hits; he was curating a lifestyle, a look, an entire vibe that reshaped how Nigerians and the world view modern African richness. Forget flashy logos; Burna Boy’s luxury in 2025 was about exclusive collaborations, understated elegance, and a global, borderless appeal. And in my humble opinion, no one did it better.
Burna Boy and the On Patnership
Let’s start with the main discourse, or rather, the sleek, performance-engineered sneaker in the stadium. Burna Boy’s multi-year partnership with Swiss sportswear giant On was, hands down, the most significant lifestyle endorsement deal in Afrobeats in 2025. This wasn’t just another celebrity wearing a brand; it was a cultural alignment.
The points it made
Beyond Athleisure: On is a premium, often high-fashion, athletic brand known for its technical innovation and minimalist aesthetic. By collaborating with Burna Boy, On didn’t just gain an ambassador; they gained a cultural bridge to a massive, aspirational market.
The “Quiet Luxury” of Performance: This partnership subtly introduced a new form of luxury to the Nigerian mainstream: “quiet luxury” in athletic wear. It wasn’t about the loudest logo but the sleekest design, the most advanced tech, and the feeling of exclusivity. Burna Boy made it cool to invest in high-performance gear that also looked incredibly stylish.
Accessible Aspiration: While On products can be pricey, the collaboration made the brand tangible. Suddenly, owning a pair of On sneakers wasn’t just about athletic performance; it was about aligning with Burna Boy’s elevated, globally-minded lifestyle. It became a marker of taste, not just wealth.
#Opinion piece
This deal wasn’t just smart marketing; it was a stroke of genius that allowed Burna Boy to influence the everyday footwear and casual wear choices of millions, subtly elevating their perception of luxury.
Red Carpet Royalty: Fashion as a Statement
Burna Boy’s fashion choices in 2025 continued to solidify his status as a global style icon. He’s never been one for safe choices, and this year was no masterclass in pushing boundaries while maintaining an air of sophisticated cool.
Met Gala Masterclass
His appearance at the Met Gala (where he notably wore a custom red tuxedo and eel skin cape by Ugo Mozie) wasn’t just about looking good; it was about making a statement. It screamed: “African excellence belongs on the world’s most exclusive fashion stage, and it does so with unique flair.”
Beyond the Bling
What sets Burna Boy apart is his move away from overt, logo-heavy branding. His luxury is more refined, more about the cut of a custom suit, the texture of a unique fabric, or the story behind a piece of jewelry. He inspires fans to think about personal style, rather than just brand names.
African Designers on the Global Stage
Crucially, he consistently champions African designers, bringing them onto the global stage through his personal wardrobe. This isn’t just fashion; it’s a powerful endorsement of African creativity and craftsmanship, further fueling the “buy Africa” lifestyle movement among discerning consumers.
#Opinion piece
Burna Boy isn’t just wearing clothes; he’s curating culture. His fashion choices are deliberate, pushing the boundaries of what a global African superstar should look like, always with an underlying message of confidence and originality.
The Global Nomad: Jet-Set Lifestyle as the Ultimate Flex
In 2025, Burna Boy’s lifestyle was truly borderless. His extensive “No Sign of Weakness” world tour wasn’t just a series of concerts; it was a living demonstration of a truly international luxury lifestyle.
Beyond Nigerian Shores
Features in international lifestyle magazines often depicted him vacationing in exotic locales like Jamaica, showcasing an ease with global travel and leisure that few of his peers could match. This isn’t just about showing off; it’s about projecting an image of boundless opportunity.
The “Global Citizen” Aspiration
For many Nigerians, the ability to travel freely and experience diverse cultures is the ultimate form of luxury. Burna Boy embodies this aspiration, inspiring fans to seek global experiences, whether through remote work, international education, or simply broader cultural awareness.
“Relaxed Rich” Vibe
Despite his immense success, Burna Boy maintains a remarkably “relaxed rich” persona. His style often oscillates between high fashion and comfortable, yet premium, casual wear. This resonates deeply, suggesting that true luxury is about comfort, freedom, and being effortlessly cool, rather than constantly performing wealth.
#Opinion piece
Burna Boy’s lifestyle isn’t just aspirational; it’s motivational. It shows that African talent cannot only compete globally but also dictate the terms of global luxury, inspiring a generation to think bigger and travel further.
Photo credit: Billboard
In 2025, Burna Boy didn’t just continue his musical reign; he solidified his position as the undisputed king of Afrobeats luxury lifestyle. Through groundbreaking partnerships like On, his bold and distinctive fashion choices, and a lifestyle that seamlessly blended global travel with authentic African roots, he set the standard.
He taught us that luxury isn’t just about expensive things; it’s about exclusive access, thoughtful curation, cultural impact, and the freedom to define your own terms of success. And for that, in my opinion, he deserves every bit of the crown.
What’s your opinion piece? Drop a comment and don’t forget to subscribe to our weekly newsletter.
Grammy-nominated Afrobeat musician Seun Kuti has never been one to hold back. The youngest son of legendary Afrobeat pioneer Fela Kuti has built his career on music that challenges systems of oppression and amplifies Black liberation. Now, he’s expanding that mission beyond the stage with the launch of his new podcast, Bird’s Eye View; produced by OkayAfrica, the leading digital platform for African culture.
The podcast, which premiered in September 2025, is already generating buzz for its unapologetic take on some of the most pressing issues facing Africans and the diaspora today.
What Bird’s Eye View is About
Hosted by Seun Kuti and Bro Diallo a Chicago based Pan-Africanist activist with over two decades of community organizing experience, Bird’s Eye View talks about:
Pan-Africanism and unity across the continent and diaspora
Capitalism and colonial legacies affecting Black progress
The global state of Black communities and liberation struggles.
Image from OkayAfrica
Unlike polished political talk shows and some popular podcasts these days, Bird’s Eye View embraces raw honesty, history, humour, and resistance. It challenges Africans everywhere to rethink their beliefs, confront systemic oppression, and build solidarity that transcends borders.
“Bird’s Eye View sets itself apart with honest perspectives on topics often discussed only behind closed doors,” says the press release. “It serves as a mirror for Africans, pushing us to question which convictions truly serve our communities.”
Seun Kuti
For Seun Kuti, the podcast is a natural extension of his artistry and activism. Since releasing his debut album in 2008 and breaking through with From Africa with Fury: Rise (2011), Seun Kuti has used music as a vehicle for resistance. His latest album, Heavier Yet (Lays the Crownless Head), executive produced by Lenny Kravitz further cements his reputation as a revolutionary voice for Black liberation.
Now, through Bird’s Eye View, Seun Kuti is creating space for conversations that music alone cannot contain. By teaming up with Bro Diallo, he brings both cultural weight and grassroots activist perspective to the mic.
OkayAfrica’s Role in Amplifying African Voices The launch of Bird’s Eye View also reflects OkayAfrica’s deep investment in African storytelling. Founded in 2011, OkayAfrica has grown into the largest digital platform dedicated to African culture, music, and politics.
Under the leadership of Isha Sesay, a former CNN journalist known for her fearless reporting during Nigeria’s Bring Back Our Girls movement, OkayAfrica has doubled down on empowering African voices.
This podcast follows the success of Afrobeats Intelligence presented by OkayAfrica, which has attracted a vast audience.
The enthusiastic response since its premiere shows that Bird’s Eye View is filling a gap in public discourse. In an era when social media dominates conversations, the podcast offers depth, historical perspective, and unfiltered truth and these are qualities often missing from fast-moving online debates.
For Africans at home and abroad, the show provides both reflection and direction. It encourages listeners to confront hard realities while inspiring collective solutions for liberation.
How to Watch Bird’s Eye View
Episodes of Bird’s Eye View are streaming now on YouTube via OkayAfrica’s official channel.
With Bird’s Eye View, Seun Kuti and Bro Diallo aren’t just launching another podcast, they’re building a platform for Pan-African thought leadership and cultural resistance.
When it comes to Big Brother Naija, eviction nights are never just about who leaves the house. Thanks to Ebuka, they’ve also become a runway of cultural homage, nostalgia, and show-stopping fashion most especially this Season 10 of the Live show.
Here’s a look at the standout recreated styles Ebuka has worn to BBNaija eviction nights and the designers who brought them to life.
Ebuka’s Most Talked-About Recreated Outfits
Nkem Owoh (Osuofia) Look
At the Season 10 launch, Ebuka paid tribute to Nollywood veteran Nkem Owoh, popularly known as Osuofia. His outfit, a crystal-studded denim jacket, wide-leg pink trousers, white shirt, traditional cap, and dark sunglasses was a bold recreation of Osuofia’s vintage Nollywood flair.
This playful nod to Osuofia’s unforgettable style reminded fans of Nigerian comedy classics like Osuofia in London.
Designer: ATAFO
Oliver De Coque Tribute
Ebuka also channelled the late highlife legend Oliver De Coque, stepping out in a richly embroidered burgundy jacket with gold detailing, coral beads, and a matching cap.
The outfit celebrated Nigerian music history, bringing De Coque’s flamboyant stage presence to the BBNaija spotlight.
Designer: Deco
Fela Anikulapo-Kuti — Afrobeat Energy on Stage
Ebuka channeled the late Afrobeat legend Fela Kuti with a bold recreation that drew from Fela’s signature stage style: an open-chested patterned shirt paired with high-waist trousers and layered beads. The look captured Fela’s unapologetic energy, blending rebellion with artistry.
Designer: Deji and Kola
King Sunny Adé
Ebuka recreated a flamboyant King Sunny Adé-inspired look at the BBNaija Season 10 launch. He wore a striking pink lace agbada with matching fila, coral beads, and refined accessories reminiscent of the juju legend’s 1980s stage presence.
Designer: ATAFO
Sultan Muhammadu Maccido
In another standout eviction night, Ebuka paid homage to Sultan Muhammadu Maccido, the former Sultan of Sokoto. He wore a flowing embroidered babanriga with a turban-inspired headwrap and regal accessories, mirroring northern Nigerian royal attire.
Designer: Ugo Monye
Chief Festus Okotie-Eboh
Ebuka also honored Chief Festus Okotie-Eboh, Nigeria’s first post-independence Minister of Finance, remembered for his flamboyant style. Ebuka recreated his look with a ceremonial wrapper, coral beads, straw hat, and cane; a visual nod to political elegance in early post-colonial Nigeria.
Designer: ATAFO
Prince Nico Mbarga
Ebuka recreated the signature style of Prince Nico Mbarga, the highlife icon known for blending West African and Congolese sounds. His outfit mirrored Nico Mbarga’s 1970s performance looks — a patterned retro shirt, wide-collared tailoring, flared trousers, and bold accessories, styled with a modern polish.
Prince Nico Mbarga’s Sweet Mother remains one of Africa’s most enduring songs.
Designer: ATAFO (Mai Atafo)
Chinedu Ikedieze (Aki) Inspired Suit
In another memorable eviction night, Ebuka wore a sharp three-piece royal blue suit complete with fedora and belt detail, a direct homage to actor Chinedu Ikedieze’s stylish Nollywood era. Designer: ATAFO
Chidi Mokeme’s Retro Blazer Look
Ebuka’s teal corduroy blazer, black shirt, and pants referenced Nollywood star Chidi Mokeme’s signature retro style.
A subtle but striking tribute, it reflected Mokeme’s reputation as one of Nollywood’s most stylish actors. Designer: TI Nathan
RMD (Richard Mofe-Damijo) Inspired Outfit
Ebuka recreated RMD’s timeless Nollywood fashion with a camel corduroy suit, leopard-print shirt, and layered jewelry. Designer: ATAFO
Olusegun Obasanjo’s 1977 White House Look
Perhaps the boldest of them all: Ebuka once appeared in a cream-and-gold agbada with geometric motifs, dark sunglasses, fila cap, and walking stick, a tribute to former President Olusegun Obasanjo’s 1977 White House outfit.
More than fashion, this was political history reimagined, a proof that style can carry deep cultural and historical weight.
Designer: Deco
Sunny Okosun Inspired Look
Ebuka also honored legendary Nigerian musician Sunny Okosun last night during BBNaija eviction. His outfit, a cream and patterned ensemble styled with accessories reminiscent of Okosun’s 70s and 80s Afrobeat era and paid homage to one of Nigeria’s most respected music voices.
Designer: ATAFO
Designers Behind Ebuka’s Recreated Looks
Ebuka’s style wouldn’t be complete without the brilliance of Nigerian designers who turn inspiration into reality:
ATAFO: Known for sharp tailoring and bold reinterpretations of Nollywood and musical legends.
Ugo Monye: Famous for blending traditional fabrics with modern flair.
Deji & Kola: Specialists in culturally rooted designs, including the Obasanjo recreation and Rivers State-inspired pieces.
Ebuka Obi-Uchendu has transformed BBNaija eviction nights into a fashion history lesson. By recreating styles from Nkem Owoh, RMD, Chidi Mokeme, Oliver De Coque, and even former President Obasanjo, he proves that fashion can be nostalgic, political, and cultural, all while keeping millions glued to their screens.
Nigerian Afrobeats sensation Asake has taken a major step in his career, signing a new management deal with Double Eleven, the management and creative agency led by music executive Alexa Perkins.
The announcement, first highlighted in Billboard’s weekly signings roundup, signals a new era for the hitmaker following his split from long-time manager Stephen Nana, popularly known as Stevenator.
A Strategic Move for Global Growth
With more than 5.6 billion streams worldwide, Asake has become one of the most successful Afrobeats artists of his generation. His third studio album, Lungu Boy (2024), ranks among the top 20 most-streamed Nigerian albums of all time, while his latest project, MONEY, was released this summer under his independent imprint Giran Republic.
Under his new management, Asake is expected to expand his international footprint. Alexa Perkins, who heads Double Eleven, brings deep industry experience from her years working with major labels and distributors including Def Jam, Capitol Records, TuneCore, and EMPIRE. Her track record in artist development and global marketing is seen as a key asset in Asake’s transition from regional superstar to global brand.
Earlier this year, former manager Stephen Nana revealed that he stepped away from managing Asake because the singer’s rapid rise became overwhelming. Nana cited the constant travel demands and the toll on his family life as reasons for the split.
“Asake’s growth was so explosive that it became too much for me to balance with personal commitments,” he admitted in an interview with The Nation.
Building Independence
Despite his exit from Olamide’s YBNL Nation earlier this year, Asake has successfully built a foundation of independence. He owns his masters, runs his Giran Republic imprint, and continues to distribute his music through Empire, a partnership first established in 2022.
The new management deal complements this independence by adding professional oversight and global strategy. Already, Asake has begun making international moves, featuring recently on Gunna’s “Satisfaction” from the rapper’s The Last Wun album.
Cardi B has gone viral after a heated moment with a reporter. The Grammy-winning rapper was caught on camera throwing a pen at a journalist who subtly asked about the paternity of her rumored pregnancy.
The exchange happened outside a Los Angeles courthouse, where Cardi was leaving a hearing related to her assault trial. The reporter shouted:
Reporter: “Cardi, insiders are claiming that Offset is publicly bragging about getting you pregnant for the fourth time. Do you foresee any paternity issues with Stefon Diggs?”
The question struck a nerve. Cardi B reacted by throwing the marker she was holding at the reporter and sharply responded:
The reporter, attempting to defuse the tension, replied:
Reporter: “I still love you even though you just threw some stuff at me.”
Cardi B: “I don’t care. You’re disrespectful. Don’t do that. Do you see women asking those types of questions of me? Why do you, as a man, feel you get to ask me those types of questions? Act like you have some manners. Your momma taught you—respect women.”
As she walked away, she turned back to address the press pack, warning them about future access:
Cardi B: “Y’all are not going to see me after that, and you can thank him. I’m not playing around. I was very nice, I was very kind… Nobody’s going to get that no more.”
Fans React to Cardi B’s Outburst
The viral video has sparked divided opinions online. Many of Cardi B’s fans defended her response, arguing that questions about her alleged pregnancy cross personal boundaries. Others, however, felt the reaction was too extreme for a press event.
On social media, some users applauded her for standing her ground: “People need to respect boundaries. She’s not obligated to share everything.” “The media always pushes too far, and Cardi just snapped.”
Meanwhile, critics said the rapper could have handled the situation without escalating it “Reporters ask tough questions. Throwing things isn’t the answer.”
When fans attend a Wizkid concert, they don’t just go for the music, they go for the energy, the vibes, and the unforgettable moments. One of those moments, which has become a near-trademark for the Nigerian superstar, is his now-famous water-splashing ritual. Whether it’s a festival stage in Europe or an intimate Lagos crowd, Wizkid often grabs a bottle of water, showers the audience, and sends the crowd into a frenzy.
But why has this small act become such a big deal? Let’s dive in.
A Festival Highlight Turned Signature Move
The “water moment” gained major attention during Oya Festival 2023 in Oslo, Norway. In the middle of his set, performing hits like Fever, Samba, and Joro, Wizkid grabbed a water bottle and playfully sprayed the crowd. Fans screamed, phones flew in the air, and suddenly what seemed like a random act became one of the festival’s most replayed highlights online.
Clips of Wizkid splashing water circulated across Instagram, TikTok, and Twitter, with fans hailing it as peak “Big Wiz energy.”
For many fans, it’s not just water; it’s connection. In a concert world often dominated by pyrotechnics, giant screens, and choreographed dancers, Wizkid’s spontaneous gesture feels raw and personal.
Symbol of freedom: Splashing water can be said to capture the carefree, party spirit that Afrobeats represents.
A badge of experience: For fans, being in the splash zone is proof of “I was really there kinda feeling”
Online virality: Short clips of the splash moments trend easily, adding to Wizkid’s festival legacy.
And maybe, just maybe, the water is more than a playful sprinkle—it’s a baptism into the energy of Afrobeats.
