Category: Fashion/Beauty

Africa Fashion Week Nigeria (AFWN) has announced its return for 2025 with a new theme titled “The Naija December Experience,” marking a major evolution of the event into a two-day fashion and culture festival. The event is scheduled to hold in Lagos on December 20 and 21, 2025.

According to the organisers, AFWN 2025 will expand beyond its traditional runway format to deliver a broader festival-style experience that blends fashion, commerce, music, and culture. The reimagined edition is expected to feature curated runway shows from both established and emerging designers, designer pop-up markets, live DJ sets and musical performances, masterclasses, sustainable fashion activations, and exclusive after-party experiences.

Speaking on the vision behind the theme, Queen Aderonke “Ronke” Ademiluyi Ogunwusi, Founder of Africa Fashion Week Nigeria, said the 2025 edition is designed to position Lagos as a cultural destination during Nigeria’s peak festive season. She described fashion as a powerful expression of identity and noted that AFWN aims to create a space where heritage, innovation, commerce, and celebration converge.

AFWN has built a strong reputation over the years as a launchpad for African designers and a platform that connects local creativity with global markets. Founded by Queen Ronke Ademiluyi Ogunwusi, who also established Africa Fashion Week London and the Adire Oodua Textile & Training Hub, the event has showcased more than 3,000 designers across its editions and attracted over 90,000 visitors, including buyers, media professionals, and industry stakeholders.

The 2025 edition is being positioned as a departure from conventional fashion week models, with organisers promising immersive experiences that reflect the energy of Lagos in December while creating commercial opportunities for designers. Elizabeth Igwe, Communications and PR Director for AFWN 2025, described the theme as a bold statement that frames fashion as both celebration and commerce, while amplifying new voices within the African fashion ecosystem.

Attendance at AFWN 2025 will be free, although advance registration will be required to manage guest flow and security. Details regarding designer submissions, volunteer participation, and accreditation is released through AFWN’s official website and social media channels.

Africa Fashion Week Nigeria remains one of the continent’s leading fashion platforms, combining runway showcases, commercial opportunities, and cultural storytelling to elevate African design and strengthen its presence on the global stage.

Fashion in 2025 is getting more relaxed, more expressive, and definitely more comfortable and nothing shows this shift better than the massive rise of stretchy and baggy pants. From TikTok creators to celebrities on red carpets, and even everyday Nigerians running errands, this trend has become a true wardrobe essential.

But why exactly is everyone embracing this look? Let’s break it down.

Comfort Is the New Luxury

People want clothes that feel good. After years of tight jeans and fitted styles, stretchy and baggy pants offer the perfect balance:

• They’re soft and flexible
• They allow easy movement
• They don’t feel restrictive

Whether you’re working, walking, or hanging out, these pants simply make life easier. In 2025, comfort doesn’t mean “lazy” anymore it means smart and stylish.

The Streetwear Wave Is Stronger Than Ever

Streetwear continues to dominate global fashion, and loose-fitting pants are at the heart of the culture. Baggy, wide-leg joggers, and relaxed-fit trousers combine style and personality.

For young people especially, these pants:

• Allow more creativity in styling
• Pair easily with oversized T-shirts, hoodies, or cropped tops
• Look great with sneakers or sandals

Body Positivity is Shaping Fashion

The world is becoming more accepting of different body shapes and sizes, and fashion is finally catching up. Stretchy fabrics adapt to the body without forcing a specific look. Baggy silhouettes offer confidence to people who prefer a relaxed fit.

The result? Everyone feels seen, included and stylish.

Heat & Weather-Friendly

Nigeria’s weather is hot most of the year. Baggy pants help air flow better, making them more breathable than tight clothing. Stretchy materials also stay comfortable when moving between hot sun and indoor AC.

This makes them practical for students, workers, creators, and even travelers.

Easy to Style for Different Occasions

Baggy and stretchy pants are no longer just “casual wear.” Designers and brands now offer them in:

• Office-friendly neutral tones
• Stylish cargo cuts
• Denim-inspired stretchy fabrics
• High-waist wide-leg options for clean, classy looks

You can dress them up or down. Wear them to work with a structured shirt or rock them casually with a graphic T-shirt.

Influence from TikTok & Pop Culture

Fashion trends spread fast today  all it takes is one viral content creator or celebrity to spark a wave. Influencers often choose these pants for dances, GRWM videos, hauls, or street-style shots because they move well and look great on camera.

Once TikTok picks something, the world follows.

They’re Affordable and Accessible

Perhaps the best part: stretchy and baggy pants come in all budgets.

From local thrift markets to big-name brands, you can find:

• Joggers
• Flared pants
• Straight-leg cargos
• Palazzo trousers
• Stretchy denim

This makes the trend easy for anyone to join in.

The rise of stretchy and baggy pants in 2025 isn’t just a “fashion moment”  it’s a reflection of how people want to live today. Comfort, freedom, self-expression, and practicality are shaping the new era of style, and these pants deliver all of that effortlessly.

Streamdorm will keep tracking this trend and more as fashion continues to evolve.

When it comes to Big Brother Naija, eviction nights are never just about who leaves the house. Thanks to Ebuka, they’ve also become a runway of cultural homage, nostalgia, and show-stopping fashion most especially this Season 10 of the Live show.

Here’s a look at the standout recreated styles Ebuka has worn to BBNaija eviction nights and the designers who brought them to life.

Ebuka’s Most Talked-About Recreated Outfits

Nkem Owoh (Osuofia) Look

At the Season 10 launch, Ebuka paid tribute to Nollywood veteran Nkem Owoh, popularly known as Osuofia. His outfit, a crystal-studded denim jacket, wide-leg pink trousers, white shirt, traditional cap, and dark sunglasses was a bold recreation of Osuofia’s vintage Nollywood flair.

This playful nod to Osuofia’s unforgettable style reminded fans of Nigerian comedy classics like Osuofia in London.

Designer: ATAFO

Oliver De Coque Tribute

Ebuka also channelled the late highlife legend Oliver De Coque, stepping out in a richly embroidered burgundy jacket with gold detailing, coral beads, and a matching cap.

The outfit celebrated Nigerian music history, bringing De Coque’s flamboyant stage presence to the BBNaija spotlight.

Designer: Deco

Fela Anikulapo-Kuti — Afrobeat Energy on Stage

Ebuka channeled the late Afrobeat legend Fela Kuti with a bold recreation that drew from Fela’s signature stage style: an open-chested patterned shirt paired with high-waist trousers and layered beads. The look captured Fela’s unapologetic energy, blending rebellion with artistry.

Designer: Deji and Kola

King Sunny Adé

Ebuka recreated a flamboyant King Sunny Adé-inspired look at the BBNaija Season 10 launch. He wore a striking pink lace agbada with matching fila, coral beads, and refined accessories reminiscent of the juju legend’s 1980s stage presence.

Designer: ATAFO

Sultan Muhammadu Maccido

In another standout eviction night, Ebuka paid homage to Sultan Muhammadu Maccido, the former Sultan of Sokoto. He wore a flowing embroidered babanriga with a turban-inspired headwrap and regal accessories, mirroring northern Nigerian royal attire.

Designer: Ugo Monye

Chief Festus Okotie-Eboh

Ebuka also honored Chief Festus Okotie-Eboh, Nigeria’s first post-independence Minister of Finance, remembered for his flamboyant style. Ebuka recreated his look with a ceremonial wrapper, coral beads, straw hat, and cane; a visual nod to political elegance in early post-colonial Nigeria.

Designer: ATAFO

Prince Nico Mbarga

Ebuka recreated the signature style of Prince Nico Mbarga, the highlife icon known for blending West African and Congolese sounds. His outfit mirrored Nico Mbarga’s 1970s performance looks — a patterned retro shirt, wide-collared tailoring, flared trousers, and bold accessories, styled with a modern polish.

Prince Nico Mbarga’s Sweet Mother remains one of Africa’s most enduring songs.

Designer: ATAFO (Mai Atafo)

Chinedu Ikedieze (Aki) Inspired Suit

In another memorable eviction night, Ebuka wore a sharp three-piece royal blue suit complete with fedora and belt detail, a direct homage to actor Chinedu Ikedieze’s stylish Nollywood era.
Designer: ATAFO

Chidi Mokeme’s Retro Blazer Look

Ebuka’s teal corduroy blazer, black shirt, and pants referenced Nollywood star Chidi Mokeme’s signature retro style.

A subtle but striking tribute, it reflected Mokeme’s reputation as one of Nollywood’s most stylish actors.
Designer: TI Nathan

RMD (Richard Mofe-Damijo) Inspired Outfit

Ebuka recreated RMD’s timeless Nollywood fashion with a camel corduroy suit, leopard-print shirt, and layered jewelry.
Designer: ATAFO

Olusegun Obasanjo’s 1977 White House Look

Perhaps the boldest of them all: Ebuka once appeared in a cream-and-gold agbada with geometric motifs, dark sunglasses, fila cap, and walking stick, a tribute to former President Olusegun Obasanjo’s 1977 White House outfit.

More than fashion, this was political history reimagined, a proof that style can carry deep cultural and historical weight.

Designer: Deco

Sunny Okosun Inspired Look

Ebuka also honored legendary Nigerian musician Sunny Okosun last night during BBNaija eviction. His outfit, a cream and patterned ensemble styled with accessories reminiscent of Okosun’s 70s and 80s Afrobeat era and paid homage to one of Nigeria’s most respected music voices.

Designer: ATAFO

Designers Behind Ebuka’s Recreated Looks

Ebuka’s style wouldn’t be complete without the brilliance of Nigerian designers who turn inspiration into reality:

• ATAFO: Known for sharp tailoring and bold reinterpretations of Nollywood and musical legends.
• Ugo Monye: Famous for blending traditional fabrics with modern flair.
• Deji & Kola: Specialists in culturally rooted designs, including the Obasanjo recreation and Rivers State-inspired pieces.

Ebuka Obi-Uchendu has transformed BBNaija eviction nights into a fashion history lesson. By recreating styles from Nkem Owoh, RMD, Chidi Mokeme, Oliver De Coque, and even former President Obasanjo, he proves that fashion can be nostalgic, political, and cultural, all while keeping millions glued to their screens.

The world of fashion is in mourning as Giorgio Armani, the legendary Italian designer whose sleek, understated style transformed luxury dressing, has died at the age of 91. His death was confirmed on Thursday by the Armani Group, which announced that he passed away peacefully at his home in Milan, surrounded by loved ones.

A Fashion Pioneer

Born on July 11, 1934, in Piacenza, Italy, Armani originally studied medicine before discovering his passion for design. In 1975, he founded the Armani brand, which would grow into a global empire spanning haute couture, ready-to-wear, accessories, fragrances, interior design, and hospitality.

Armani became synonymous with timeless elegance and quiet sophistication. His revolutionary approach to tailoring, especially the introduction of unstructured jackets and relaxed suits; redefined how men and women dressed in the modern era. His creations were known for their clean lines, muted tones, and minimalist aesthetic that stood apart from flashier trends.

Armani’s influence stretched beyond the runway and into Hollywood. His designs famously dressed Richard Gere in American Gigolo (1980), a collaboration that catapulted Armani onto the global stage. From that moment on, Armani became a go-to designer for red-carpet glamour, clothing countless celebrities, athletes, and public figures.

By the 1980s, his label became synonymous with “power dressing,” giving professionals a sophisticated yet comfortable way to express authority and confidence.

Tributes and Mourning

Tributes have poured in from across the fashion industry and beyond. Fellow designer Donatella Versace described Armani as “a giant whose legacy will live forever,” while Italian Prime Minister Giorgia Meloni hailed him as “an ambassador of Italian excellence who carried our style and creativity to the world.”

A public funeral chamber will be set up in Milan this weekend to allow admirers to pay their respects. A private funeral, as per Armani’s wishes, will follow at a later date.

At the time of his death, Armani’s empire was valued at several billion euros, with global reach through brands such as Giorgio Armani, Emporio Armani, Armani Privé, Armani Exchange, and Armani Casa. Beyond fashion, his influence extended into design, architecture, and lifestyle, making him one of the most versatile figures in modern luxury.

Your skin is your body’s largest organ, and taking care of it goes beyond washing and moisturizing. Many people unknowingly apply things that do more harm than good, often in the name of “DIY skincare” or quick fixes. To protect your skin barrier and keep it healthy, here are five things you should stop putting on your skin and safer alternatives to use instead.

1. Lemon Juice

Lemon juice is often praised as a natural lightener or acne remedy. However, it’s highly acidic (with a pH of around 2), which can irritate your skin, disrupt its natural balance, and cause chemical burns. Even worse, lemon juice increases your sensitivity to sunlight, which can lead to stubborn dark spots and long-term skin damage.

Safer alternative: Try products with vitamin C serums or niacinamide for brightening. These are formulated to be gentle yet effective.

2. Toothpaste

A common “hack” for pimples is dabbing toothpaste on breakouts. But toothpaste contains fluoride, hydrogen peroxide, and baking soda, which can burn or excessively dry out the skin. This often leads to redness, irritation, and even scarring.

Safer alternative: Use a spot treatment with benzoyl peroxide, salicylic acid, or tea tree oil. These are dermatologist-approved for acne.

3. Sugar Scrubs (on Your Face)

While sugar scrubs may feel satisfying on your body, they’re too harsh for your delicate facial skin. The uneven, sharp granules can cause micro-tears, leaving your skin inflamed and prone to infection or breakouts.

Safer alternative: Use gentle chemical exfoliants like AHAs (glycolic acid, lactic acid) or BHAs (salicylic acid). These smooth the skin without physical damage.

4. Hydrogen Peroxide

Hydrogen peroxide is a strong disinfectant, but that doesn’t make it safe for skincare. Applying it directly to wounds or acne damages healthy skin cells, slows down healing, and can cause long-term irritation.

Safer alternative: Clean wounds with mild soap and water, and use over-the-counter antiseptic creams if needed. For acne, stick to dermatologist-recommended treatments.

5. Hot Water

While it may feel relaxing, hot water is harsh on your skin. It strips away natural oils, weakens your protective barrier, and leaves skin dry, itchy, and more prone to premature aging or eczema flare-ups.

Safer alternative: Use lukewarm water to cleanse your skin and always follow up with a hydrating moisturizer.

Your skin deserves care, not experiments that can cause long-term damage. Always choose products that are dermatologist-tested, pH-balanced, and formulated for your skin type. When in doubt, consult a professional instead of turning to DIY hacks that may do more harm than good.

Disclaimer

This article is for informational purposes only and should not be considered medical advice. Always consult a qualified dermatologist or healthcare professional before trying new skincare treatments or products, especially if you have sensitive skin or existing skin conditions.

Gift-giving is a timeless way to strengthen relationships, celebrate milestones, and show appreciation. In Nigeria today, many people want to buy thoughtful presents without spending too much. While perfume is a common go-to option, it can sometimes feel repetitive and expensive. The good news is that there are several other budget-friendly yet meaningful gift ideas that Nigerians can consider when celebrating friends or peers.

Customized Mugs or Water Bottles

Personalized mugs or water bottles are simple yet practical gifts. Many local printing shops in Nigeria offer customization services at affordable prices, allowing you to add names, photos, or motivational quotes. These items are useful for everyday life, whether at home, school, or the office.

Books and Journals

Books make excellent gifts, especially when chosen according to the recipient’s interests, whether it’s fiction, motivational reads, or professional guides. Journals and notebooks are also thoughtful, as they encourage productivity, organization, and creativity. Pairing them with a pen adds an extra touch.

Fashion Accessories

Affordable accessories such as wristwatches, bracelets, earrings, belts, or wallets are always appreciated. Many Nigerian markets and online stores offer stylish pieces at reasonable prices. These items add a touch of personality and can be used daily.

Related: Top Fashion brands in Nigeria 2025

Tech Accessories

With the increasing reliance on smartphones and gadgets, small tech accessories make highly practical gifts. Options include earphones, phone holders, power banks, USB drives, or even affordable Bluetooth speakers. These items are not only budget-friendly but also extremely useful.

Personalized Keepsakes

Personalized gifts have sentimental value. Examples include framed photographs, engraved keychains, or custom-made phone cases. Such items are affordable and often hold more meaning than generic presents. They show effort and thoughtfulness, which many Nigerians appreciate.

Self-Care Packs

Affordable self-care items such as skincare products, bath salts, or lip balms are great for encouraging relaxation. In Nigeria, locally-made skincare products are widely available and budget-friendly, making this option accessible.

Related: Male Grooming in 2025: Why Men Are Paying More Attention to Skincare

10 Most Counterfeited Skincare Products in Nigeria According to Research — And How to Avoid Them

Food and Snacks

Food remains one of the most loved and practical gifts. From a small hamper of snacks, chocolates, and biscuits to locally packaged delicacies, food items are affordable and guaranteed to be appreciated. Even homemade treats can serve as thoughtful, budget-conscious gifts.

Related: What to Expect at the 2025 Bole Festival

In Nigeria, where cost-consciousness often guides purchasing decisions, giving a meaningful gift does not have to be expensive. By considering the recipient’s lifestyle, preferences, and needs, you can choose from a wide range of affordable options beyond perfume. Ultimately, it is the thought, effort, and personal touch behind the gift that makes it memorable.

Scams are not new in Nigeria, but 2025 has ushered in a more sophisticated wave of fraud, blending traditional tricks with cutting-edge technology like AI, deepfakes, and digital blackmail. From fake e-commerce sites to sextortion networks, the methods are constantly evolving and staying informed is the first step to staying safe.
Below, we break down the most prevalent scams Nigerians are facing today, how they work, and what you can do to avoid falling victim.

AI-Powered Fake E-Commerce and Loan Platforms

Fraudsters now use artificial intelligence to design convincing online stores and lending apps. These sites feature polished product listings, fake customer reviews, and even AI chatbots that mimic real customer service. Many Nigerians have lost money to platforms that vanish after collecting upfront payments or bogus loan “processing fees.”

How to protect yourself:

• Only shop on verified sites with strong reputations.
• Check that websites use secure domains (“https”).
• Avoid apps or sites that demand money before offering loans, unless confirmed by the Central Bank of Nigeria or FCCPC.

Fake Bank Alerts and Phishing Messages

Scammers send cloned debit alerts or SMS messages that look like they came from your bank. In some cases, they direct victims to phishing websites that steal login details.

How to protect yourself:

• Always confirm credits or debits via your bank’s official app or USSD code.
• Never click suspicious links sent via SMS or WhatsApp.

Job and Recruitment Scams

Fake recruiters promise high-paying roles with well-known companies, but demand “training,” “ID card,” or “medical” fees before employment. Many of these fake ads spread on social media and WhatsApp groups.

How to protect yourself:

• Genuine companies do not charge fees before hiring.
• Verify job postings directly on official company websites.
• Use trusted platforms like Jobberman or MyJobMag.

POS and Marketplace Scams

POS agents are increasingly being targeted with fake transfers and manipulated receipts, while on Instagram and Jiji, scammers collect payments for goods that are never delivered.

How to protect yourself:

• For POS, always confirm transactions directly from your bank balance.
• When shopping online, insist on payment on delivery or use escrow-protected platforms.
• Avoid sellers without verifiable contact details.

Giveaway and Celebrity Impersonation Fraud

Scammers create fake accounts of celebrities or popular brands, promising giveaways. Victims are then asked to pay “processing fees” before receiving fake prizes.

How to protect yourself:

• Official giveaways never require upfront payments.
• Confirm verified social media handles with blue checks or official websites.

Referral Apps and Click-to-Earn Schemes

These schemes promise income by recruiting others or performing simple online tasks. They often collapse quickly, leaving users with losses.

How to protect yourself:

• Avoid platforms with no clear business model.
• Don’t provide personal or financial details to unverified apps.

Deepfake Investment Scams and Pig-Butchering

Scammers are using deepfake videos, AI-generated endorsements, and long-term relationship building (known as “pig-butchering”) to trick people into fake crypto or forex investments. Victims are “fattened up” with small initial profits before being defrauded of larger sums.

How to protect yourself:

• Be cautious of unsolicited investment opportunities.
• Check if the platform is registered with the SEC or CAC.
• Stay away from “guaranteed” quick returns.

Sextortion and AI-Driven Blackmail

Perhaps the most disturbing trend in 2025 is sextortion. Networks like the “BM Boys” in Nigeria catfish teenagers and young adults, persuading them to share explicit images, then blackmailing them for money. Some scammers even use AI-generated fake news reports to pressure victims into paying.

How to protect yourself:

• Never share intimate photos or videos online.
• If threatened, cut off communication immediately and report to authorities.
• Parents should educate teenagers about online safety.

Digital Arrest Scams

Scammers impersonate police, EFCC, or immigration officers via WhatsApp or video calls, accusing victims of crimes and demanding bribes for “release.”

How to protect yourself:

• No genuine authority will demand money over the phone.
• Always verify with official agencies through their public hotlines.

SIM Swap and Tech Support Frauds

With SIM swaps, fraudsters hijack your phone line to access bank accounts and OTPs. Others impersonate “Microsoft” or “Windows” support, tricking victims into installing apps that grant remote access.

How to protect yourself:

• Enable SIM locks and two-factor authentication using authenticator apps, not SMS alone.
• Never share OTPs or banking details over the phone.
• Refuse unsolicited remote support requests.

Scammers are adapting to Nigeria’s digital and financial landscape at lightning speed. What used to be crude “419 emails” has now evolved into AI-powered platforms, deepfake blackmail, and sophisticated phishing schemes.

Always be skeptical of anything that sounds too good to be true. Verify everything. Protect your data.

By staying informed and cautious, you reduce your chances of becoming the next victim.

In today’s fast-changing workplace, success is no longer about showing up and putting in the hours. It’s about building the right habits that help you stand out, adapt, and thrive in any environment. If you want to see real growth in your career within the next year, it won’t happen by luck. It will come from deliberate actions you repeat consistently.

Here are five powerful habits that can completely reshape your career in the next 12 months:

Invest in Continuous Learning

Industries are evolving faster than ever, and the skills that got you your current role may not be enough for the future. Developing a habit of learning, whether through online courses, certifications, workshops, or even self-study keeps you relevant and competitive.

Tip: Dedicate at least 30 minutes a day to professional learning. Platforms like Coursera, Udemy, and LinkedIn Learning offer courses tailored to every career path.

Build and Nurture Your Network

Opportunities often come through people, not job boards. A strong network can open doors to new roles, collaborations, mentorships, and career growth. Yet many professionals only reach out when they need something.

Tip: Make networking a habit. Set a goal to connect with at least two new people in your field each month and nurture existing relationships by engaging with their work or simply checking in.

Prioritize Time Management and Focus

Being busy is not the same as being productive. Many careers stall because people fail to manage their time effectively. Learning to prioritize high-value tasks over busywork can drastically increase your output and visibility at work.

Tip: Try the 80/20 rule (Pareto Principle)—focus on the 20% of tasks that deliver 80% of results. Tools like Trello, Notion, or even a simple to-do list can help you stay disciplined.

Seek Feedback and Act on It

Feedback is one of the most underused career growth tools. Many professionals avoid it because it can feel uncomfortable, but those who seek it regularly improve much faster than those who don’t. Constructive criticism helps you identify blind spots and sharpen your skills.

Tip: After completing major tasks or projects, ask colleagues, managers, or clients, ‘What’s one thing I could improve next time?’ Then apply that advice immediately.

Develop a Personal Brand

In the digital age, your reputation goes beyond your office walls. Building a personal brand through LinkedIn, industry events, or even publishing thought leadership content can establish you as an authority in your field. When opportunities arise, people will think of you first.

Tip: Start by consistently sharing insights, commenting on industry trends, or showcasing your expertise online instead of just consuming contents anytime you go online. Even small actions can grow your visibility over time.

The next 12 months could look completely different for your career if you commit to these five habits. By learning continuously, networking intentionally, managing your time, seeking feedback, and building your personal brand, you’re not just preparing for opportunities, you’re creating them.

Quote: Your career transformation isn’t about overnight success; it’s about daily habits that compound into extraordinary results. The best time to start was yesterday. The next best time is today.

Glowing skin isn’t reserved for expensive products and luxury spa days. In 2025, more Nigerians are proving that you can achieve healthy, radiant skin without breaking the bank. With a consistent routine, affordable products, and smart choices, you can maintain a fresh, youthful glow—no matter your budget.

1. Understand Your Skin Type First

Before you start any skincare routine, you must know whether your skin is oily, dry, combination, or sensitive.

• Oily skin: Produces excess sebum, often shiny and prone to acne.
• Dry skin: Feels tight and may have visible flaking.
• Combination skin: Oily in some areas (like the T-zone) and dry in others.
• Sensitive skin: Easily irritated, reacts to harsh products.

Why this matters: Knowing your skin type ensures you choose products that work with your skin and not against it.

2. The Basic Budget-Friendly Routine

Step 1: Cleanse (Morning & Night)

A good cleanser removes dirt, sweat, and excess oil without stripping your skin.

• Affordable options in Nigeria: Simple Refreshing Facial Wash, Garnier Micellar Cleansing Water, or mild African black soap (unscented).
  Tip: Avoid harsh soaps—they can make your skin dry and cause breakouts.

Step 2: Tone (Optional but Helpful)

Toners help balance skin pH and remove leftover dirt.

• Budget options: Rose water, Witch hazel, or DIY green tea toner.
  Tip: Skip alcohol-based toners—they can irritate the skin.

Step 3: Moisturize (Always)

Even oily skin needs moisture to stay balanced.

• Affordable moisturizers: Nivea Soft Cream, Dr. Rashel Vitamin C Cream, or Shea butter blended with coconut oil (lightly applied).
  Tip: Apply while your skin is still slightly damp to lock in hydration.

Step 4: Sunscreen (Morning Only)

UV rays are one of the main causes of premature aging and hyperpigmentation.

• Budget-friendly sunscreens: Skin Doctor SPF 50, Gavia Sunblock SPF 50, or Nivea Sun UV Face.
  Tip: Use SPF daily—even on cloudy days.

3. Weekly Glow Boosters

• Exfoliate once or twice a week to remove dead skin cells (sugar + honey scrub or Neutrogena Visibly Clear Scrub).
• Face masks: Try natural masks like oatmeal + honey, turmeric + yogurt, or aloe vera gel.

4. Lifestyle Habits for Glowing Skin

Skincare is not just what you put on your face; t’s also about how you live:

• Drink enough water daily.
• Eat more fruits and vegetables rich in antioxidants (pawpaw, watermelon, carrots).
• Get enough sleep; your skin repairs itself at night.
• Manage stress; stress can cause breakouts and dullness.

5. Sample Budget Skincare Shopping List 

• Cleanser
• Toner
• Moisturizer
• Sunscreen
  With this, you have everything you need for a complete daily routine.

A glowing complexion isn’t about spending more. It’s about consistency, smart product choices, and healthy habits. Follow this simple, budget-friendly routine, and within weeks, your skin will start to look healthier, brighter, and more refreshed; without burning a hole in your pocket.

In recent years, the landscape of personal care has changed significantly, and 2025 marks a definitive shift in how men approach grooming—particularly skincare. What was once a niche or overlooked aspect of male hygiene has now become an integral part of everyday wellness routines. Today, men across various age groups, professions, and cultures are prioritizing skincare as a form of self-care, health maintenance, and personal branding.

This article explores the evolving world of male grooming in 2025, highlighting why skincare has taken center stage and how societal, technological, and lifestyle trends are influencing this transformation.

The Evolution of Male Grooming: From Basic Hygiene to Advanced Skincare

Historically, male grooming was limited to shaving and the use of general-purpose products such as deodorants or bar soaps. Today, the definition of grooming has broadened to include a wide range of activities such as facial cleansing, exfoliation, moisturizing, sunscreen application, beard care, and even spa treatments.

This evolution is being driven by a combination of factors:

• Greater access to skincare education via digital platforms.
• Increased representation of men in beauty campaigns.
• Changing perceptions of masculinity.
• The influence of pop culture and wellness movements.

Key Reasons Why Men Are Embracing Skincare in 2025

1. Redefined Masculinity and Cultural Acceptance

One of the most significant shifts in male grooming is the changing narrative around masculinity. Traditional stereotypes that equated grooming with vanity or femininity are rapidly being replaced by a health-conscious and self-aware version of manhood.

2. Booming Men’s Skincare Industry

The global male grooming market is experiencing unprecedented growth. Analysts project it to surpass $115 billion by 2028, with skincare products forming a substantial part of that expansion.

Popular product categories among men in 2025 include:

• Oil-control face washes.
• Anti-aging moisturizers with SPF.
• Vitamin C serums for reducing hyperpigmentation.
• Beard oils and post-shave balms.

3. Rise of Remote Work and Virtual Presence

As remote work continues to thrive post-pandemic, the reliance on video calls and virtual meetings has intensified men’s awareness of their appearance. With constant screen exposure, many men are investing in skincare to combat blue light damage, dull skin, and under-eye circles.

4. Mental Wellness and the Therapeutic Aspect of Grooming

The mental health benefits of grooming are often overlooked. Establishing a skincare routine provides men with a structured moment of self-care amidst the chaos of daily life. This mindfulness offers emotional relief and promotes well-being.

The New Grooming Routine: More Than Just the Face

Modern male grooming goes beyond facial skincare. It includes:

• Beard grooming: With products like softening oils, beard shampoos, and exfoliants to prevent ingrown hairs.
• Body care: Men are using body scrubs, hydrating lotions, and toning gels to maintain full-body hygiene and appeal.
• Fragrance layering: The art of combining matching scents from body wash to cologne for a consistent signature scent.

The Influence of Social Media and Digital Platforms

Social media platforms such as TikTok, YouTube, and Instagram have played a significant role in educating and influencing men about skincare. Male skincare influencers, dermatologists, and lifestyle coaches now provide accessible content, tutorials, and honest product reviews.

As we move further into 2025 and beyond, several key trends are expected to redefine the male grooming industry:

• Gender-neutral skincare lines.
• Tech-integrated skincare using apps and AI diagnostics.
• Natural ingredients and sustainable packaging.
• Expansion of grooming services for men, including facials and spa therapies.

The rise of male grooming in 2025 is more than just a trend—it’s a cultural shift rooted in wellness, self-confidence, and modern masculinity. Skincare has become an essential tool for men to look good, feel good, and perform confidently in their personal and professional lives.

In this new era, taking care of your skin is not a luxury—it is a necessity. And for the modern man, grooming is no longer optional—it is intentional.