Nigerian rapper Phyno is expanding his influence beyond music, stepping into the lifestyle and sexual wellness space with the upcoming launch of his condom brand, OKPU by Alobam.
The announcement, teased via social media, revealed branded packs of the product alongside the bold tagline “Stay strapped!!!” The name “OKPU,” rooted in Igbo slang, aligns with Phyno’s cultural identity and long-standing connection to his core fanbase, often referred to as “Alobam.”
While full product details including pricing, distribution channels, and official release date are yet to be disclosed, the visual rollout suggests a strong emphasis on a product already on the works.
This move places Phyno among a growing list of African artists leveraging their influence to build businesses beyond entertainment. In recent years, musicians have increasingly tapped into fashion, beverages, and now personal care products as part of a broader strategy to diversify income and solidify their brands.
For now, OKPU by Alobam remains in its teaser phase, with more updates expected soon.
Phyno, whose real name is Chibuzor Nelson Azubuike, is one of Nigeria’s most influential indigenous rappers, known for blending Igbo language with contemporary hip-hop and Afrobeats. He rose to mainstream prominence with his debut album No Guts No Glory in 2014, which featured hit singles like “Ghost Mode” with Olamide and “Man of the Year.”
Over the years, Phyno has built a reputation for consistency, cultural authenticity, and versatility, delivering multiple successful projects including The Playmaker (2016) and Deal With It (2019). His collaborations span across Nigeria’s biggest acts, and he remains a key figure in pushing indigenous rap into the mainstream.