Pop superstar Justin Bieber has surprised fans yet again with the unexpected release of his eighth studio album, Swag II, on September 5, 2025. The project arrives less than two months after the launch of his previous album Swag, signaling one of the fastest turnarounds between albums in his career.
A Surprise Rollout
The album was announced in typical Bieber fashion; with cryptic billboards lighting up major cities including New York, London, Seoul, and Sydney, followed by a social media reveal just hours before release. However, some fans reported brief delays on streaming platforms, with the album appearing several hours later than its scheduled midnight debut.
Despite the hiccups, the rollout generated massive buzz online, amplified by the album’s striking pastel-pink cover art and a matching capsule collection from Bieber’s clothing brand SKYLRK.
A Double Album with 44 Tracks
Swag II arrives as a double album, featuring 23 brand-new songs alongside the 21 tracks from Swag. Together, the project runs for more than two hours, offering fans a marathon of Bieber’s evolving sound.
While Swag leaned heavily into R&B textures, its sequel embraces a more pop-oriented direction. Bieber’s vocal performances shift from soulful ballads to high-energy anthems, showing both his versatility and confidence as a performer.
Collaborations Across Genres
The new record is loaded with star-studded collaborations:
- Tems brings her soulful Afro-fusion touch to “I THINK YOU’RE SPECIAL”.
- Hurricane Chris injects Southern flair into “POPPIN’ MY S***”.
- Eddie Benjamin delivers one of the most intimate moments on “OPEN UP YOUR HEART”.
- Gunna, Cash Cobain, Bakar, Druski, Sexyy Red, Dijon, Lil B, and Marvin Winans all make appearances across various tracks.
The album’s production credits are equally diverse, with names like Mike Will Made It, Carter Lang, Dijon, Mk.gee, and Buddy Ross shaping its eclectic sound.
Beyond its collaborations, Swag II reflects Bieber’s current life stage; balancing global superstardom with his journey into fatherhood and self-discovery. Many songs highlight themes of intimacy, healing, and creative rebirth, contrasting with the swagger-heavy energy of its predecessor.
Despite release delays on certain platforms, Swag II is already climbing the charts and sparking discussions across social media.
Key Fact Box:
- Artist: Justin Bieber
- Album: Swag II
- Release Date: September 5, 2025
- Format: Double album (44 tracks, 2 hrs 11 mins)
- Notable Features: Tems, Gunna, Bakar, Hurricane Chris, Eddie Benjamin, Sexyy Red
- Style: Pop-driven with R&B and hip-hop influences
- Merch: SKYLRK pastel-pink capsule collection