I don’t think you’ve noticed…
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What's happening in Hollywood?
The industry we all love, the industry which, till this day, colonizes cultures. It’s sad to see what’s happening, and it seems like it is eating itself. What’s happening?
For years, Hollywood has always been about fostering the ideas of creatives, creating movies and products that have helped shape American culture. Star Trek, Star Wars, Rocky, The Exorcist, Rambo, Top Gun, E.T., Coming To America, and so on are part of a long list of movies that have been exported outside of America and now have a history of many, including myself, here in Nigeria. But what could be wrong?
These past years, our screens have been filled with adaptations, sequels, remakes and reboots, while that may be good, the obvious elephant in the room will be the re-messaging. Snow White, Ghostbusters, Lightyear, The Little Mermaid, The Last of US: Part II, Batwoman are a few of many movies and shows where the original audience loved was changed to serve a purpose. Trust me when I say it’s not because of the hate of a particular gender or inclusivity. Into The Spider-verse, Barbie, Captain Marvel, Wonder Woman, Crazy Rich Asians, and Get Out are great examples that, if done right, your movies can do well at the box office.
Hollywood, in its attempt to play all sides or, in most cases, play social justice hero, ends up mocking its audience. Recently, we had the casting of Paapa Essiedu as Severus Snape, which to this day, is facing backlash.
Before you go on thinking this newsletter issue is about politics, it’s not. This year we had Snow White, Captain America 4, and Thunderbolts from Disney, none became a box office success, and on the other hand, we had Companion, Mickey 17, The Alto Knights and The Day the Earth Blew Up: A Looney Tunes Movie from Warner Bros - all flopped. What some may consider woke movies, Sinners and A Minecraft Movie, and Ne Zha 2, became a success. The original being Sinners.
The truth is that a lot of factors play into a box office success, and it all falls down to the answer to this question: “Will the general audience spend their hard-earned money to see this movie?”
As a creative and an industry executive, it is your duty to ask the tough questions. As much as art should be made without constraint, we should also consider the normies. You don’t want to end up as the villain thinking you were the hero all this time.
So, how does this affect Nollywood?
While we’re yet to spend 70 million dollars making movies, it is important to watch and learn. Hollywood once thought they were untouchable, but as time went on, politics and the economy became a reality for them. In Nigeria, we understand the economy. Even consuming this content is expensive; now imagine producing it.
The quality of the art should always be a priority, and the messaging should always reflect what the majority are thinking. While you may think you know what’s right from wrong, you may be blatantly wrong.
At the end of the day, it is important to point out you DO NOT, for any reason, let people crush you for sharing what you think is right. While it may be labelled “woke” or “fascist,” you have to use your voice to speak, and to be honest, we live in a time where the meaning of those words is lost.
