On February 20, 2026, BLACKPINK officially crossed a milestone no other musical act had achieved before: 100 million subscribers on their official YouTube channel. This historic moment, confirmed by the group on their official X (formerly Twitter) account, reinforces BLACKPINK’s status as a global powerhouse in digital music and fan engagement.
Within hours, fans known as BLINKs flooded the platform with reactions, memes, and tributes to the group’s unprecedented achievement.
BLACKPINK’s feat is even more remarkable considering the scale of their discography: around 33 songs and just 13 music videos. Despite this, their subscriber growth has surpassed that of major Western acts and fellow K-pop groups, making them the most-subscribed music act on YouTube.
This landmark qualifies BLACKPINK for YouTube’s exclusive Red Diamond Play Button, awarded only to channels that reach the 100 million subscriber threshold. They are the first musical act to receive this honor.
BLACKPINK’s journey began with their 2016 debut under YG Entertainment, with early hits like Boombayah, Whistle, and DDU-DU DDU-DU; the latter becoming the first K-pop music video to surpass 2 billion views. Subsequent releases, including How You Like That, Lovesick Girls, and Pink Venom, consistently shattered viewership records, often within hours of release.
Today, BLACKPINK’s channel has accumulated over 41 billion total views, and their videos regularly rank among YouTube’s most-watched. Beyond the numbers, what sets BLACKPINK apart is the coordination and loyalty of BLINKs, who turn streaming, voting, and sharing into global campaigns. This digital fan mobilization has been central to their unprecedented success.
The milestone comes just days before the release of BLACKPINK’s third mini-album, DEADLINE, scheduled for February 27, 2026. Fans speculate that the timing was strategic, building momentum for the comeback while celebrating the 100 million subscriber milestone.
Congratulations to Jisoo, Jennie, Rosé and Lisa.