Asake: From Lungu Boy to Global Icon (Opinion Piece)

Publisher’s Note

This article is part of our weekly #OpinionPiece series. Today, we deviate slightly from our schedule to celebrate the birthday of a modern legend, Asake.

Introduction

This is a special edition of our series! Today, January 13, 2026, marks the 31st birthday of the man who redefined the speed of success in the Nigerian music industry: Asake (Ahmed Ololade).

To celebrate “Mr. Money,” we are diving into his journey from the “Lungu” streets of Lagos to the global arenas and looking at the pivotal moves he has made in just the last few months.

Today, the 13th of January 2026, the “Lungu Boy” himself turns 31. Just four years ago, many of us were just learning his name through “Omo Ope.” Today, it is impossible to discuss the global lifestyle of Afrobeats without mentioning his name.

In my opinion, Asake is not just a musician; he is a cultural movement. While 2022 and 2023 were about his “lightning fast” rise, I believe 2025 and the start of 2026 have shown us a more mature, independent, and grounded version of the artist.

The Career Highlights

Asake’s career trajectory is, factually, one of the most successful in African history. He achieved what few thought possible; three consecutive #1 albums in Nigeria.

From Mr. Money with the Vibe (2022) to Work of Art (2023) and finally Lungu Boy (2024), which became the longest-running #1 album in Nigerian chart history.

In 2024 and 2025, he successfully headlined the world’s most iconic stages, including Madison Square Garden and the O2 Arena, proving that his “Street-Pop” sound had no borders.

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Beyond winning the Best African Act at the 2024 MOBO Awards, his 2025 Grammy nomination for “MMS” (with Wizkid) solidified his status as an elite global collaborator.

The Birth of Giran Republic

Choosing independence is one of the most significant lifestyle and business moves Asake made as he departed from YBNL Nation in early 2025.

In February 2025, Asake officially launched his independent label, Giran Republic. This marked his transition from being a “star under Olamide” to becoming a CEO and mogul in his own right.

Opinion Piece: I see this as a bold lifestyle statement. In an industry where artists often fear leaving the nest of a major label, Asake chose the “Giran” path. It showed his fans that true success is about eventually owning your platform.

The 2026 Milestone: Family and Reconciliation

Few weeks ago before his 31st birthday, Asake made headlines for something more personal than music: healing his home.

Following public accusations in 2025 regarding neglect of his family, January 9–10, 2026, saw a major turnaround. Asake publicly reunited and reconciled with his father (Fatai Odunsi), his daughter, and his baby mama. He reportedly pledged to finance his father’s medical bills and purchase a new home for him. He also paid a visit to his Alma mater where he was welcomed by students and authorities of the school. 

Opinion Piece: I believe this is his most important “win” yet. At 31, Asake is showing that being “Mr. Money” is empty if your foundation isn’t solid. This reconciliation shows a man maturing beyond the fast-paced fame of his 20s.

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The Fashion Oracle: Defining the Gen Z Look

Asake’s lifestyle influence on Gen Z fashion remains unparalleled.

From his Paris Fashion Week appearances (showcasing Marine Serre and Off-White) to his signature baggy trousers and eclectic grills, he has made “quirky-cool” the standard.

Opinion Piece: He taught a generation that you don’t have to look like a traditional “gentleman” to be taken seriously in global luxury and it’s also okay to try out different styles until you probably understand what works best for you.

Even though I can’t really say if this current look of his would be his last change, we can all agree his styles are interesting. His fashion is a mix of Lagos “Lungu” (slum/street) energy and high-end couture. It’s an “unbothered” lifestyle that resonates with millions.

Starting 2026 on a High: The Goldrush Dome

Asake didn’t wait long to dominate 2026. Just ten days ago, on January 3, 2026, he shut down the 10,000-capacity Goldrush Dome in Johannesburg, South Africa.

His album, Mr. Money with the Vibe, has also surpassed 800 million streams on Spotify, entering the top 10 Nigerian projects on the platform.

This was his first-ever headline show in South Africa, a market that has deeply influenced his sound (through Amapiano).

Opinion Piece: By starting the year this way, he is signaling that 2026 will be another year where we will have more of Asake because his impact is just beginning.

As we celebrate Asake today, we aren’t just celebrating hit songs like “Lonely at the Top” or “Mentally.” We are celebrating the evolution of a man.

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From the theatre student at OAU to the CEO of Giran Republic, Asake’s 31st birthday represents a transition from “The Next Big Thing” to a stable, independent, and family-oriented icon.

Happy Birthday, Ololade Mr. Money. The world is still watching.

Who should be our next feature for the #OpinionPiece series? Drop your comment below! 

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