Norwegian electronics retailer Komplett has unveiled one of the most unusual promotional campaigns in gaming history, linking Grand Theft Auto VI (GTA 6) to an extraordinary local offer.
The promotion gives free copies of GTA 6 to parents whose child is born exactly on the game’s confirmed release date: November 19, 2026. Komplett cleverly tied the campaign to the “nine-month” countdown between the promotion launch and the game’s release, playing on the parallel between pregnancy duration and the wait for GTA 6.
As part of the campaign, Komplett rolled out pregnancy-themed billboards and social media posts, featuring lines such as:
“GTA 6 drops in 9 months — same as a baby, so if yours arrives that day, the game is on us.”
Dexerto reported that Komplett confirmed the campaign’s legitimacy on Instagram, stating:
“This is actually not a joke.”
This promotion has quickly gone viral across social media platforms like Reddit, Instagram, and X, sparking memes and humorous discussions about timing births or planning parental leave around the game’s release.
While the campaign is a retailer-driven initiative and not affiliated with Rockstar Games or Take-Two Interactive, it coincides perfectly with the official GTA 6 release date, confirmed by Take-Two Interactive, ensuring the promotion aligns with the global launch.
This inventive marketing stunt demonstrates how retailers are pushing creative boundaries to generate hype for major releases, capturing attention in local markets while engaging audiences in unexpected ways.