British-Nigerian actor Damson Idris has officially joined the Formula 1 family as a Global Brand Ambassador, marking a significant crossover between entertainment and motorsport. The announcement comes after Idris starred alongside Brad Pitt in F1: The Movie, which became the highest-grossing sports film of all time, earning over $630 million globally.
Idris, who played rising driver Joshua Pearce in the film, filmed key scenes at live Grands Prix with full F1 collaboration, giving him first-hand experience of the sport’s intensity, precision, and innovation. This hands-on exposure turned his on-screen passion into genuine advocacy for Formula 1.
Stefano Domenicali, President and CEO of Formula 1, said:
“Following his starring role in F1: The Movie, which helped bring our sport to new audiences, Damson is joining us as an official Global Brand Ambassador. With his incredible platform in entertainment and lifestyle, together we will push the boundaries of how we reach fans.”
Idris added:
“I’ve always been drawn to spaces where culture, performance, and precision meet, and Formula 1 sits right at the centre of that. Being part of this world now means a lot to me, and I’m proud to represent something that inspires and connects people all over the world.”
As Global Brand Ambassador, Idris will attend multiple Grands Prix and participate in content initiatives, partner campaigns, and promotional activities, aiming to attract a new wave of fans to the sport.