Apple TV+ has a new record-breaker on its hands.
According to new data released by the streamer and reported by Deadline, Pluribus, the science-fiction drama created by Vince Gilligan, has officially become the biggest series launch in Apple TV+ history, surpassing all previous originals on the platform in viewership and engagement.
The milestone estabished Pluribus as Apple TV+’s most successful series to date, both in terms of audience reach and impact.
Apple confirmed that Pluribus delivered the largest global audience ever for an Apple TV+ original series within its debut window. The show also drove a noticeable spike in new subscriptions and viewing hours, outperforming past hits such as Severance, The Morning Show, and Slow Horses.
While Apple did not release exact numbers, industry sources describe the performance as “unprecedented” for the platform, marking a major moment in Apple TV+’s original content strategy.
Vince Gilligan’s Return Pays Off
Created by Vince Gilligan, best known for Breaking Bad and Better Call Saul, Pluribus marked his first project since concluding the Better Call Saul universe. Expectations were already high, but the series has exceeded them commercially and critically.
The show stars Rhea Seehorn, reuniting her with Gilligan after their acclaimed collaboration on Better Call Saul. Her performance has been widely praised and has already earned major awards recognition during the ongoing awards season.
Beyond its viewership success, Pluribus has emerged as a critical favorite. The series has scored strong reviews for its writing, performances, and thematic depth, with particular attention on Seehorn’s lead role.
The show’s success at major awards ceremonies has further boosted its visibility, helping it cross over from prestige television into mainstream conversation.
Pluribus is a science-fiction drama centered on a world-altering phenomenon that transforms humanity into a shared, collective consciousness. The series explores identity, autonomy, morality, and what it truly means to be human.
Rather than leaning heavily on spectacle, the show focuses on character-driven tension and philosophical questions, a creative choice that has resonated strongly with viewers.
A Defining Moment for Apple TV+
The success of Pluribus represents a significant moment for Apple TV+ as it continues to compete with established streaming giants. Landing its biggest series ever underlines the platform’s growing reputation for premium, creator-driven television.
With a second season already in development, Pluribus is positioned as a long-term flagship series for Apple TV+.