MultiChoice Ghana’s operations are under threat today, September 6, 2025, as the deadline set by the National Communications Authority (NCA) for the company to reduce subscription prices by 30 percent expires.
Communications Minister Samuel Nartey George had earlier warned that MultiChoice’s license would be suspended if the company failed to comply with the directive. The ultimatum followed a 30-day suspension notice issued in August, alongside a daily fine of GHC 10,000 imposed on the pay-TV operator for failing to submit required pricing data. By early September, the fines had accumulated to over GHC 150,000.
Despite the government’s position, MultiChoice has publicly denied that any agreement to cut prices has been reached. The company says discussions are still ongoing through a stakeholder committee established by the ministry.
“MultiChoice has not agreed to a price reduction. We remain committed to the ongoing engagement process and await the outcome of the working committee,” the company said in a statement.
The standoff could affect millions of subscribers in Ghana who rely on DSTV services for entertainment, sports, and news content. It also raises broader questions about regulatory intervention in subscription pricing and the balance between consumer protection and business sustainability.
For now, all eyes remain on the outcome of today’s deadline as the NCA decides whether to proceed with the suspension or allow negotiations to continue.