The global toy trend that took social media by storm is set to make its Hollywood debut. Pop Mart, the Chinese company behind the viral Labubu series, is partnering with Sony Pictures Entertainment to develop a feature film based on the franchise. The movie is currently in early development, focusing on planning and writing, with no release date announced yet.
The project will be a hybrid of live action and CGI, translating the mischievous Labubu characters from toy shelves to the big screen. Paul King, director of family hits like Paddington and Wonka, is set to helm the project and co-write the screenplay with award-winning playwright Steven Levenson. Pop Mart’s founder, Kasing Lung, will serve as executive producer, ensuring that the film stays true to the original vision of the Labubu universe.
Labubu originated in 2015 as a line of collectible plush and vinyl toys created by Kasing Lung, a Hong Kong-based illustrator. The toys feature playful “ugly-cute” monsters with wide eyes, pointy ears, and toothy grins. Sold mostly in blind boxes, where buyers don’t know which figure they’ll get until they open it, the surprise element has made collecting addictive and fueled a global craze.
Though Labubu has been around for years, its popularity skyrocketed in 2024 and 2025, particularly in Asia and mostly through social media. The character became a viral phenomenon across TikTok, Instagram, and other platforms. Celebrity exposure also played a role; Notably, BLACKPINK’s Lisa was photographed with a Labubu keychain, sparking waves of posts and videos showcasing the toy worldwide.
Forward to 2026, the frenzy around Labubu is no longer just online. Rare figures often sell for premium prices in the resale market, and the toy has inspired exhibitions, parades, and themed events in multiple countries. Its mix of humor, design charm, and collectible appeal has made it a recognizable cultural icon for Gen Z and collectors alike.